Learn How To Build Wealth, Lead with Purpose, Conquer Your Vision: The Ultimate 2-Day Event for SheEO's Ready to Transform Their Business & Life

SheEO Collective™️ 2 Day Event & Awards, The Lowry Hotel, Manchester Sunday 16th and Monday 17th November 2025

Welcome to the SheEO Collective™ 2-Day Event & Awards, where transformation meets collective action.

This is more than just a business event, it’s the epicentre of empowerment, designed to amplify choice and voice for serious entrepreneurs and business owners who are ready to build, lead, and conquer. At SheEO Collective™, we stand as allies to women, trans women, non-binary individuals, and all marginalised genders. Rooted in our core values of equity, collective action, and leadership, our mission is to dismantle systemic barriers, amplify underrepresented voices, and provide the tools to create generational wealth, lasting success, and a legacy of impact.

Over two immersive days, you’ll gain access to everything you need to elevate your business and your life:

Mindset breakthroughs to overcome societal and limiting beliefs. Wealth-building strategies to structure and scale your business for long-term financial success. Cutting-edge marketing, sales, and scale systems, training to help you grow sustainably and profitably. With a clear wellbeing strategy to ensure you thrive as you lead.

With a carefully curated lineup of world-class speakers, expert-led workshops, and interactive sessions, you’ll experience tangible shifts in your beliefs, your strategies, and your results. This isn’t just inspiration, it’s real, actionable transformation.

Step into a space where you’ll be surrounded by a powerhouse community of like-minded SheEO's, serious entrepreneurs ready to rise together. Connect with individuals who share your values, drive, and ambition. Explore innovative tools, services, and resources from sponsors and exhibitors aligned with your goals.

This is your opportunity to not only learn and grow but to actively step into the leader you were born to be. At SheEO Collective™, we believe that when one voice rises, we all rise and this event is where it all begins.

It’s time to build your legacy, lead with purpose, and conquer new levels of success

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Welcome to the movement. Welcome to SheEO Collective™.

This isn’t just an event.... it’s your turning point.


Your next chapter starts here.

Who Is SheEO!

A SheEO is a serious entrepreneur and business owner who builds, leads, and conquers with collective action, creating space for equity, choice, and voice. SheEO's are visionaries committed to driving generational wealth, amplifying underrepresented voices, and empowering themselves and others to break societal barriers.

Rooted in integrity, allyship, and purpose, a SheEO is part of a global movement that champions the inclusion of all marginalised genders, trans women, and non-binary individuals. Together, as a collective, SheEO's unite to build businesses, uplift communities, and ensure that equity is not just an idea but a standard.

A SheEO leads with purpose, inspires with action, and creates a future where every voice has the power of choice.

Meet Your Speakers, Sponsors & Event Hosts

Founder of SheEO Collective™ Jessica Crane

Meet Jessica Crane, founder of SheEO Collective™ and a multi-award-winning wealth and business coach dedicated to empowering SheEO's to create long-term, generational wealth. From growing up in women's hostels to becoming a multi-seven-figure entrepreneur is a testament to her grit, resilience, and unwavering commitment to helping others succeed.

Her strategies have helped hundreds of SheEO's in business double their revenue, scale their income streams, and achieve time and financial freedom. As a professional international speaker, author, and property investor, she has become a leading authority in the business world, sharing her expertise at industry events and through her acclaimed coaching programs.

Through SheEO Collective™ Jessica champions collaboration, empowerment, and action, creating a global movement where women in business can break barriers, lead with purpose, and leave a lasting legacy.

Jessica Crane is more than a coach she’s a movement, a mentor, and a force for change.

Get ready to be inspired, empowered, and equipped to build, lead, and conquer.

Fliss Wallace Seymour Financial

We’re proud to introduce our Platinum Sponsor Fliss Wallace, founder of Seymour Financial and the SheEO Collective™ in-house financial adviser. Fliss is a powerhouse in the world of wealth management, with a passion for teaching business owners how to turn their enterprises into vehicles for long-term wealth creation.

Fliss brings a wealth of expertise in pensions, tax planning, inheritance, wealth building, property investments, and asset structuring

Her mission is to help you structure and protect your financial assets so you can secure a lasting legacy. With her guidance, you’ll gain the confidence to navigate the complexities of financial planning and make informed decisions that elevate your business and personal wealth.

In her session, Fliss will show you how to leverage your business for true financial independence, focusing on strategies to build, grow, and protect your wealth. Fliss has the strategies and insights to transform your business & life.

Get ready to learn from one of the best in the business and take your wealth-building journey to the next level with Fliss Wallace and Seymour Financial.

Jojo Smith: Your Sassy & Unstoppable Event Host

Meet, Jojo Smith

The ultimate energising force and your event host for the SheEO Collective™ 2-Day Experience! Known as the "Sassy Not Sorry Energising Motivational Unicorn," Jojo brings her infectious personality, cheeky charm, and unmatched energy to every stage she graces.

With a knack for connecting and inspiring, Jojo is not just a host—she's an experience. Her bold, spirited presence ensures every moment is unforgettable. As an international speaker, #1 bestselling author, and celebrated business mentor, Jojo's unique approach combines fun, sass, and practicality to keep audiences engaged and buzzing with excitement.

Jojo’s credentials speak volumes: she's hosted events for esteemed organisations like West Midlands Police, Acorns Hospice, and Inspire & Connect, and her signature style has earned her rave reviews like, “WOW! That one word summarises my entire experience so far with Jojo.”

Get ready for two days of high-energy sessions, magnetic motivation, and spirit-lifting magic. With Jojo Smith as your guide, the SheEO Collective™ event promises to be anything but ordinary.

Let’s build, lead, and conquer together!

Jessica Cunningham Keynote Speaker

Prepare to have your world transformed by Jessica Cunningham, founder of

Belief Coding®️, and a powerhouse entrepreneur, speaker, and media personality. Best known for her standout performance on, The Apprentice (2016), where she placed fourth, and her appearance on Celebrity Big Brother 19, Jessica has become an inspirational force in both business and personal development.

In her keynote session, Jessica will blow your limiting beliefs out of the water. Through her groundbreaking methodology, she’ll teach you live and in real time how to experience physical shifts in beliefs that have been holding you back. This is not just a talk; it’s a transformational experience that will leave you feeling empowered, aligned, and ready to conquer the world.

With her dynamic energy and ability to connect deeply with audiences, Jessica will help you unlock your fullest potential. You’ll walk away from her session not just inspired but equipped with the tools and confidence to step into your next chapter with courage, clarity, and limitless possibility.

Get ready to shift, grow, and thrive with Jessica Cunningham because your best self is waiting.

Carrie Anne Orgee, SheEO Collective™

Wellbeing Coach

We’re delighted to introduce Carrie Anne Orgee, founder of Carrie’s Wellbeing Space and a valued member of the SheEO Collective™ Mastermind. Carrie will be on hand throughout the event to ensure your wellbeing is front and centre, creating a supportive and inclusive space where every attendee feels cared for and at ease.

Carrie brings her incredible expertise in mental health, medical menopause, Pilates, retreats, and corporate wellbeing days to deliver a range of activities, including sound baths, guided meditation, visualisation, stretching, and wellbeing support.

Whether you’re feeling nervous, anxious, or just need a moment to recharge, Carrie is your go-to guide for balance and calm. Described as the friend you’d love to curl up with in pyjamas, open a bottle of wine, and share a belly-laugh with, Carrie has a unique way of making everyone feel at home. Her approachable nature and deep understanding of wellbeing ensure that no matter where you are in your journey, you’ll have the support you need to fully enjoy and embrace the event experience.

With Carrie by your side, our SheEO space is not just empowering it’s safe, inclusive, and filled with care.

Relax, recharge, and conquer the day knowing your wellbeing is in expert hands.

Sarah Abel TNB Training

We’re thrilled to welcome Sarah Abel, founder of TNB Training Provider Growth Solutions, as one of our keynote speakers. Sarah is a true trailblazer in the field of funded training and business growth, empowering business owners to build skilled teams and unlock new revenue streams through government-backed grants and apprenticeships.

With a proven track record of success, Sarah has grown six businesses to six-figure revenues and scaled a Hair and Beauty Training Academy to an impressive £1 million in sales. Her expertise spans hair and beauty, customer service, and leadership training, with a focus on creating profitable teams that drive success for businesses of all sizes.

In her session, Sarah will share her step-by-step roadmap to securing funding for your business, no matter the size or industry. You’ll discover how to tap into government-funded programmes to enhance your team’s skills, boost revenue, and achieve sustainable growth.

This is your chance to learn directly from an industry leader and walk away with actionable strategies to build, lead, and conquer your business goals with confidence.

More Speakers, Sponsors & Exhibitors To Be Announced Soon.....

Key Event details...

When: Sunday 16th & Monday 17th November 2025

9:00am to 5:00pm Both Days

VIP Dinner:

Sunday 16th November, 7:00pm - 9:00pm

Where:

The Lowry Hotel, 50 Dearmans Place, Chapel Wharf, Salford, Manchester, M3 5LH

Telephone: +44 161 827 4077Email:enquiries@thelowryhotel.com

Why The Lowry Hotel?

We chose The Lowry Hotel, Manchester’s premier 5-star luxury destination, because environment matters. When you step into a space of excellence, you elevate your mindset, your goals, and your potential. With its reputation for independence, confidence, and assured elegance, The Lowry embodies the essence of SheEO Collective™ authenticity, ambition, and world-class success

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From its modern, luxurious interiors to its characterful, personalised service, every detail of the hotel inspires transformation. This space doesn’t just host you it levels you up, creating the perfect backdrop for reflection, growth, and connection with like-minded leaders.

Accommodation:

Accommodation is not included. To book your stay at The Lowry Hotel, contact the hotel directly for availability, or explore competitive rates on platforms such as booking.com. Alternatively, there’s a wide range of nearby hotels and accommodations to suit your preferences.

This carefully curated setting ensures that every aspect of your experience aligns with the SheEO vision: to build, lead, and conquer

in environments that reflect your worth. Get ready to immerse yourself in a luxurious, empowering space where success is the standard and possibilities are limitless.

What's Included General Ticket £289 (inc VAT)

Perfect for SheEO's looking to immerse themselves in an empowering and transformative 2-day experience. Here’s what’s included:

✅ Access to Both Days: Full event access from 9:00 AM to 5:00 PM, featuring expert-led sessions, success panels, and interactive workshops.

✅ Morning & Afternoon Snacks: Keep your energy high with delicious refreshments.

✅ Hot Buffet Lunch (Both Days): Enjoy a high-quality meal while networking with like-minded attendees.

✅ Unlimited Drinks: Water, tea, and coffee served all day.

✅ Success Panel: Hear real-world strategies from SheEO Collective™️ clients who have doubled their turnover and profit.

✅ Hot Seat Laser Coaching: An exclusive opportunity to get live coaching with Jessica Crane.

✅ Networking Drink: Celebrate and connect with Prosecco or a soft drink.

✅ Welcome Gift Bag: Take home a special curated gift to enhance your experience.

✅ Event Prizes & Surprise Entertainment: Win exciting prizes and enjoy exclusive entertainment!

✅ Awards Ceremony: Celebrate milestones with our £100k and £250k NET Profit Award presentation.

What's Included VIP Ticket £349 (inc VAT)

Elevate your experience by becoming a VIP at the SheEO Collective™ 2-Day Event, step into an experience that takes connection, value, and opportunity to the next level. The ultimate VIP package for SheEO's who want exclusive perks and access.

✨ Includes everything in the General Ticket, PLUS:

✨ Unmissable Networking: Enjoy an intimate 3-course dinner in The Lowry’s elegant ballroom with world-class speakers, sponsors, and fellow VIP attendees

✨ This exclusive setting allows you to extend the high-level conversations from the day, forge deeper connections, and share strategies, ideas, and opportunities with those who are as ambitious and driven as you.

✨ Incredible Culinary Experience: The Lowry’s exceptional dining is an experience in itself, beautifully prepared food, five-star hospitality, and an atmosphere that inspires you to continue dreaming bigger.

✨Exclusive Opportunities: As a VIP, you won’t just be a part of the event, you’ll gain access to unique opportunities, insights, and connections that aren’t available anywhere else. This is where game-changing collaborations and partnerships are born.

The VIP experience is tailor-made for SheEO's who are ready to level up, expand their networks, and maximise every moment of the event. You’ll feel recharged, inspired, and connected to a powerful collective of leaders and allies—all ready to build, lead, and conquer alongside you.

Secure your VIP ticket today—because the conversations, connections, and opportunities at this level are simply too good to miss.

What's Included Exhibitor Opportunity £1,497 (Inc VAT)

The ultimate opportunity to showcase your brand to a room full of ambitious, serious SheEO's while enjoying premium event benefits. Perfect for brands looking to connect with their ideal audience. Includes:

🎯 Two VIP Tickets: Full VIP experience for you and a colleague, including access to the VIP dinner.

🎯 Exhibitor Space: Showcase your products or services to attendees in a high-traffic area over both event days.

🎯 Brand Visibility: Enjoy prominent positioning in event materials

🎯 Networking Access: Build relationships with attendees, speakers, and other sponsors/exhibitors.

🎯 Chance to connect with ideal audience, promote services and products, network & build opportunities

Partner with SheEO Collective™: Build, Lead, and Conquer Together

What's Included Sponsor Opportunity

Sponsoring the SheEO Collective™ 2-Day Event & Awards isn’t just about visibility, it’s about building powerful, long-term relationships with a community of serious entrepreneurs and allies who are ready to take their businesses to the next level. This is a partnership built on shared values, purpose, and growth. As a sponsor, you are aligning your brand with a movement dedicated to raising voices, creating equity, and empowering success for women and marginalised genders in business.

You’re not just supporting an event you’re investing in the vision of ambitious, high-level entrepreneurs who are building wealth, leading with purpose, and leaving lasting legacies.

At SheEO Collective™, we believe in collective action and meaningful connections. Our sponsors are more than logos on a banner they are valued partners and contributors to the success of our community.

You’ll gain access to:

Exclusive Networking Opportunities with influential business owners and leaders. High-Impact Brand Visibility throughout a carefully curated, dynamic event designed to inspire and empower. Engagement with a Loyal, Ambitious Audience of SheEO's who value innovation, collaboration, and investment in quality solutions.

From our Platinum, Gold, and Silver sponsorship tiers, we offer tailored opportunities to ensure your brand stands out, resonates with attendees, and builds long-lasting relationships that go beyond the event.

Join us as we bring together this powerhouse collective. Partner with SheEO Collective™ and be part of the transformation as we build, lead, and conquer together.

Let’s create an impactful, purpose-driven partnership that positions your brand at the forefront of a growing movement.

£7500 Plus VAT

Stand at the forefront of the SheEO Collective™ movement with unparalleled visibility and influence. This package includes a keynote opportunity, premium branding across all event materials, 12-month promotion, VIP networking access, and 10 complimentary tickets to maximize your impact.

£5,500 Plus VAT

Elevate your brand with high-visibility exhibitor space, branding in select marketing materials, and opportunities to connect with industry leaders. This package includes five complimentary tickets, reserved seating, and a chance to create bespoke marketing content with Jessica Crane.

£3,500 Plus VAT

Gain valuable exposure and networking opportunities with a booth space, recognition in event materials, and social media shout-outs. Includes two complimentary tickets, access to key networking events, and a chance to join an expert panel.

Meet Your Headline Sponsor: Felicita Wallace Founder Seymour Financial

Fliss isn’t just any financial adviser; she’s a trailblazer in an industry where women remain underrepresented.

In the UK, only about 16% of independent financial advisers are women, a statistic that has stayed stagnant for two decades. Out of approximately 29,000 financial advisers practicing in the UK, a significant portion are restricted, meaning they’re limited to recommending products from specific providers. This leaves the number of independent female advisers potentially as low as 2,800 a sobering figure that underscores just how exceptional Fliss truly is.

With a degree from the University of Oxford and over a decade of expertise in financial services and property structuring, Fliss has built a reputation for excellence. Her practice, Seymour Financial, is dedicated to helping business owners, achieve clarity, confidence, and control over their finances. She specialises in everything from retirement and investment planning to tax strategies, all while keeping her advice independent, jargon-free, and tailored to her clients’ unique needs.

Fliss also brings an additional layer of support as a Certified Financial Coach, helping clients overcome mindset blocks, shift fears around money, and establish healthy financial habits. Her commitment to empowering women shines through her work with SSAS Bureau, which she launched in 2023 to help business owners create family pensions and build generational wealth.

At SheEO Collective™️, we handpick sponsors who align with our values of equity, empowerment, and excellence and Fliss embodies all of this and more. She’s an inspiring example of what it means to be a SheEO: unapologetically ambitious, deeply knowledgeable, and passionate about making a difference.

When you meet Fliss at the event, prepare to be inspired. Her journey, insights, and solutions could be the game-changer you’ve been waiting for. Whether you’re curious about building wealth, protecting your business, or planning for the future,

Fliss and Seymour Financial are here to help you lead with confidence and conquer your financial goals.

Welcome to the SheEO Collective, Fliss we couldn’t have asked for a more perfect partner to champion our mission.

Your SheEO Experience: A Perfect Blend of Grit & Glam

Welcome to two transformative days designed to elevate your business, your mindset, and your lifestyle. Prepare for an unforgettable journey as we introduce you to the SheEO Grit and Glam experience – where ambition, action, and self-care collide to create a powerful foundation for success.

Agenda: Day 1

Day 1: SheEO Glam – Work Hard, Play Hard

The energy kicks off as you arrive at our stunning 5-star venue, greeted with coffee, pastries, and the buzz of ambitious SheEO's and allies. The dress code is SheEO Glam think chic workwear with the option to add your signature sparkle for the evening's exclusive VIP Dinner.

This day is all about strategy, connection, and celebration. Dive into high-impact sessions led by world-class speakers, enjoy inspiring conversations with like-minded SheEO's, and network with amazing event sponsors, speakers and exhibitors who are here to help you grow.

Between sessions, enjoy a curated shopping experience with innovative exhibitors offering tools, resources, and products designed to enhance your business and your life.

But the excitement doesn’t stop there! The day culminates in a high-energy Success Panel & Awards Ceremony, where we’ll celebrate the incredible achievements of SheEOs within the community.

Then, for VIP ticket holders, the evening continues with an exclusive VIP Dinner a luxurious three-course meal where connections deepen, conversations flow, and opportunities spark over fantastic food and drinks.

  • 9am - Exhibits & Registration desk open, Guest arrival, welcome, coffee & pastries

  • 10am - 11am  Session 1 

  • ​11am - 11.30am Break, Networking & Exhibits

  • ​11.30am - 12.30pm Session 2 

  • ​12.30pm - 1.30pm Lunch, Networking & Exhibits

  • ​1.30pm - 2.30pm Session 3

  • ​2.30pm - 3pm Break, Networking & Exhibits 

  • ​3.00pm - 4.00pm Success Panel & Awards 

  • ​4.00pm - 5.00pm Session 4

  • ​5.00pm - 7.00pm Exhibits open

  • ​7.00pm - 9.00pm VIP Dinner for VIP Ticket Holders, Speakers, Sponsors & Exhibitors

Agenda: Day 2

Day 2: SheEO Grit – Recharge, Reflect, and Implement

As we transition into Day 2, the focus shifts to wellness, reflection, and action. Dress code? SheEO Grit, come relaxed in your leggings, joggers, or whatever makes you feel comfortable and focused. This day is about embracing the balance of grit and self-care that every ambitious entrepreneur needs to thrive. Start the morning with an energising sound bath led by our wellbeing coach Carrie, followed by energising sessions and space to implement the strategies you've gained.

From stretching and mindfulness to wellness breaks and open networking, you’ll leave feeling aligned, empowered, and ready to conquer. Throughout the day, explore the exhibits, grab a drink from our open cash bars, and indulge in delicious food, with snacks and lunches carefully curated to fuel your focus.

Two Days. One Mission. Your Transformation.

Over these two days, you'll experience the power of collective action, connect with a dynamic community of SheEO's, and walk away with strategies, inspiration, and newfound clarity to build, lead, and conquer on your terms.

The journey begins here, and the next chapter of your success is yours to write. Whether you’re stepping into SheEO Glam or embracing SheEO Grit, this is your space to Build, Lead & Conquer

  • 8am - 8.30am - Sound bath with Carrie

  • 9am Exhibits open

  • 10am - 11am  Session 1 

  • ​11am - 11.30am Break, Networking & Exhibits

  • ​11.30am - 12.30pm Session 2 

  • ​12.30pm - 1.30pm Lunch, Networking & Exhibits

  • ​1.30pm - 2.30pm Session 3

  • ​2.30pm - 3pm Break, Networking & Exhibits 

  • ​3pm - 4.00pm Session 4

  • ​4.00pm - 5.00pm Closing Session

  • 5pm - Event Close

Celebrating Success: The SheEO Annual Awards

This year marks the 5th anniversary of the SheEO Annual Event & Awards a milestone that reflects not only growth and transformation but also the power of coming together to celebrate. At SheEO Collective, we believe that success deserves recognition, and too often, business owners achieve remarkable things without stopping to acknowledge or celebrate how far they've come.

The truth is, entrepreneurship can feel isolating. You hit incredible milestones, but without a collective to celebrate with, those victories can feel less significant. That’s why our awards are more than just trophies they’re a powerful reminder of what’s possible and a moment for all of us to cheer you on as you lead, build, and conquer.

At the SheEO Annual Awards, we proudly honour two prestigious achievements:

The £100k Net Profit Award The £250k Net Profit Award

These awards not only celebrate your incredible success but also inspire others in our community to believe in what they can achieve. When one of us wins, we all win—because in the SheEO Collective, success is shared, celebrated, and amplified

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Join us at our celebratory Awards Ceremony as we shine a spotlight on those who’ve reached new heights, embodying grit, resilience, and purpose.

Together, we’ll toast to success, share stories of triumph, and remind every SheEO that you’re never alone on this journey.

This isn’t just an awards ceremony it’s a celebration of collective greatness, a space to honour what we’ve achieved, and fuel our vision for what’s next.

Let’s celebrate, SheEO style

Why our Event Attendees Keep Coming Back Year After Year

Meet Your Host: Jessica Crane – The Grit, the Glam, and the Vision

I’m Jessica Crane founder of the SheEO Collective, multi-7-figure business owner, speaker, coach, and mum of two. I know firsthand what it takes to juggle the chaos of family life while building a business that demands everything from you.

I’ve been there trying to reply to emails during football practice, managing a team while prepping dinner, and feeling the constant pull between being present for my family and pushing my dreams forward. It’s not easy, and it takes relentless grit to show up every day, even when you’re exhausted and questioning if you can do it all.

But here’s what I’ve learned: you don’t have to do it alone. The SheEO Collective is about surrounding yourself with the right people those who get the highs and lows, who lift you when it’s tough, and who celebrate every win, big or small.

This event is a place where you’ll feel seen, supported, and inspired. You’ll gain the skills, strategies, and connections to build a business that not only provides for your family but also creates a life you’re proud of.

Because while it takes grit to build the dream, you deserve moments of glam the freedom, celebration, and joy of seeing your hard work pay off.

Let’s build, lead, and conquer together—because you can do it, and you don’t have to do it alone.

Meet Our Exhibitors

Meet Claire Hill, Founder Hill HR

HR and employment law can feel like a minefield, but Clair Hill, founder of Hill HR, is here to make it simple, stress-free, and business-focused. With years of expertise in HR consultancy and employment law, Clair and her team specialise in supporting business owners, by ensuring they have the right processes, protections, and people in place. They have been the go to team Jessica has been recommending her clients to for a while.

From legally compliant HR documentation to handling complex staff issues like disciplinary, grievances, and performance management, Hill HR takes the pressure off business owners so they can focus on growing and scaling with confidence. With upcoming employment law reforms set to impact small businesses, Clair is at the forefront of future-proofing her clients’ operations, ensuring they stay compliant and protected.

At the SheEO Collective™ Annual Event & Awards Day, Clair will be on hand in the exhibitor area to share key HR insights and strategies to help business owners safeguard their teams, strengthen their policies, and navigate the legal landscape without the stress. Whether you’re hiring your first team member or managing a growing workforce, Clair’s straight-talking, pragmatic advice will equip you with everything you need to build, lead and conquer with confidence.

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Meet Beth & Bianca, Founders Serenity Group

At Serenity Hair Health & Well-being, we know firsthand what it takes to run a salon, because we’ve been there ourselves.

Founded by salon owners for salon owners, our product range is designed to simplify your stockroom, cut unnecessary costs, and elevate your client experience.

Every product is crafted with 100% natural ingredients, blending pure essential oils with cold-pressed carrier oils, no toxins, no artificial perfumes, and no hidden nasties.

Plus, our multi-use formulas work seamlessly across hair, scalp, skin, and nails, helping you reduce clutter while offering luxurious, holistic treatments your clients will love.

Serenity was created by us, Beth & Bianca, two salon owners who wanted to make life easier for fellow professionals while enhancing client care. With Serenity, you get smarter stock, increased profits, and beautiful results, without compromise.

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Meet Exhibitor Jo McArdle – Founder of Pink Butterfly Accounting

We're proud to welcome Jo McArdle, SheEO Collective™ Mastermind Member and founder of Pink Butterfly Accounting, as an exhibitor at the SheEO Collective™ Annual Event and Awards Day.

With over two decades of experience in business and finance, Jo brings a unique blend of real-world entrepreneurial insight and expert accounting knowledge. She founded Pink Butterfly Accounting to help ambitious business owners gain financial clarity, take control of their numbers, and build profitable, sustainable businesses, with ease and confidence.

From tax planning and accounting to pricing, forecasting, and VAT, Jo and her team provide the tools, support, and strategy needed to maximise profits, reduce overwhelm, and create lasting financial success.

If you've ever felt in the dark about your finances or unsure how to grow your business sustainably, Jo is here to change that. Her approach is friendly, jargon-free, and designed to help you make empowered financial decisions that support your bigger vision. Stop by her stand to learn how Pink Butterfly Accounting can support your growth journey and help you keep more of what you earn, because wealth starts with knowing your numbers..

Meet, Carla Chatburn, a proud multiple salon owner, franchisor of the award-winning Pure Perfection salons, the creative mind behind the Confident Beauty Training Program, and now the proud owner of Beautinuity!

Talking all things beauty business is my absolute passion, and this year I’m thrilled to share even more with you. I’ll be introducing our exclusive franchise opportunities and showing how our innovative education methods can be seamlessly integrated into your salon through our proven internship framework. This unique approach is designed to nurture emerging talent, reduce financial stress, and give salon owners a clear, structured path to building a confident, thriving team.

On top of that, I’m here to share why Beautinuity is my mission and my heart. It’s my dream to see Beautinuity in every salon because I believe it’s a game-changer for business, creativity, and customer experience. With Beautinuity, we’re setting a new standard for excellence in this industry, and I couldn’t be more excited to bring it to life with you.

Last year, I had the incredible privilege of being one of Jessica’s mastermind participants and was honored to receive the £250k profit award. This milestone reflects the power of investing in your vision and team, and I can’t wait to share the insights and strategies that have helped me along this incredible journey.

Meet Rachael & Ben, founders of Your Video Team, to the SheEO Collective™ Annual Event & Awards Day as exhibitors.

Experts in creating authority-building, lead-generating video content, they specialise in transforming entrepreneurs, founders, and thought leaders into the face and voice of their brand through high-impact media.

With a background in video production, podcasting, and content strategy, Rachael & Ben help business owners craft powerful, personality-led content that attracts, nurtures, and converts their ideal clients. Their proven methods have helped countless leaders elevate their brand presence and build trust and visibility in their industries.

At the event, Your Video Team will be running an on-site pop-up podcast and video studio, giving attendees, speakers, and sponsors like you the rare opportunity to step into a professional setup, share your story, and walk away with polished, high-converting video content you can use across their platforms, long after the event of the year.

This is your chance to amplify your message, elevate your voice, and create a library of evergreen content, all while being in the room with some of the most driven, dynamic SheEOs in business.

Meet Sarah Smith, Founder of Opulence Silks

Born from salon roots and built with intention, Sarah Smith is the SheEO behind Opulence Silks. Founder, innovator, and a member of the Systemise for Success community. With years of hands-on salon experience and deep insight into the daily hair struggles women face, Sarah created Opulence Silks to bridge the gap between salon luxury and at-home care.

Every silk product is crafted to the highest standards, offering real solutions to common concerns like frizz, breakage, dryness, and styling longevity. Designed to protect and enhance your hair between appointments, these luxurious silk pillowcases and pamper sets reflect the elegance, branding, and values of premium salons; combining beauty with practicality.

At the SheEO Collective™ Annual Event & Awards Day, Sarah will be showcasing her signature silk pillows and indulgent pamper sets, including matching eye masks and scrunchies. Whether you're looking to elevate your client gifting, explore retail opportunities, or simply indulge in your own self-care, Opulence Silks brings timeless beauty and effortless luxury into your everyday routine.

Swing by Sarah’s exhibitor stand to experience why salon owners and their clients are falling in love with Opulence, because true luxury is about care that lasts far beyond the salon chair.

Introducing the SheRO: The Champions Behind Every SheEO

Every SheEO has someone in their corner. A champion, a cheerleader, someone who lifts them up when the world feels heavy. That person is your SheRO the active ally who supports your journey, believes in your dreams, and stands by your side through every triumph and challenge.

At SheEO Collective™️, a SheRO is the person who lifts you up, even when you can’t lift yourself. They are your strength, hype, energy, and support, always there to cheer you on and remind you of your worth. A SheRO is the active ally supporting you to raise your choice and voice in business and life.

What a SheRO Stands For:

Strength: They’re strong for you when you need it most.

Hype: Your biggest cheerleader, always lifting you up.

Equality/Equity: Championing you at every turn, filling the gaps.

Respect: They honor and value you, always showing respect.

Open-hearted: Your confidant, the one you trust with everything.

Your SheRO could be anyone, your partner, friend, family, mentor, or even your pet. They’re the ones who encourage and empower you to keep going, reminding you, “You can do it.”

For me, my first SheRO was my Nan. She taught me grit, resilience, and unconditional love, values I carry with me every day. Now, my husband is my SheRO. He’s the person who stands by me, lifts me when I feel low, and celebrates every win, no matter how small.

This event is about more than just business, it’s about the people who make your journey possible. If you have a SheRO in your life, why not bring them along? This is a space for you both to celebrate, connect, and grow together.

Because behind every successful SheEO, there’s a SheRO reminding you of your power, your purpose, and your potential. So, invite your SheRO to join you. This is your moment and theirs, too.

Frequently Asked Questions

1. “I’m nervous about attending on my own. Will I feel out of place?” Not at all! Around 80% of attendees come alone, so you’re in great company. You can absolutely bring your SheRO if you prefer, but if you’re coming solo and feeling anxious, don’t worry we’ve got you. Our in-house wellbeing coach, Carrie, will be your instant friend. Whether you’re feeling nervous, anxious, or unsure, Carrie is here to help you settle in and feel supported. This is a safe, inclusive space, and we’re here to make sure you feel seen, welcomed, and empowered.

2. “What if I’m not sure this event is right for me or my business level?” This event is for entrepreneurs and business owners at every stage of their journey whether you’re building a 5-figure foundation, scaling to 6 or 7 figures, or breaking into 8 figures and beyond. Every session, workshop, and connection is designed to give you actionable strategies, tools, and inspiration tailored to your goals.

3. “What should I wear to the event?” We’ve got two special dress codes to match the energy of the days: Day 1 is all aboutSheEO Glam—think smart workwear with the option to glam it up for the eveningVIP Dinner. Day 2 is SheEO Grit relaxed, comfortable vibes (think leggings, joggers, or casual wear) as we focus on wellness, stretching, and implementation.

4. “What if I don’t know anyone? Will I be able to meet people?” Absolutely! SheEO Collective events are all about connection and community. From networking breaks to interactive sessions, you’ll have plenty of opportunities to meet like-minded SheEOs. Plus, our supportive environment ensures you feel part of the collective from the moment you arrive. You’ll leave with new friends, collaborations, and opportunities.

5. “Is there food and drink included?” Yes! We’ve got you covered with amazing coffee, pastries, and a delicious lunch on both days. Plus, open cash bars will be available for drinks, and the option of the VIP Dinner is a beautiful, high-level dining experience you won’t want to miss.

6. “What if I have dietary restrictions?” No problem at all. Once you’ve booked your ticket, we’ll send you a form to gather any dietary requirements to ensure your meals are perfect for you.

7. “What makes this event different from others I’ve attended?” The SheEO Collective Annual Event is not just about business it’s about transformation. We combine expert-led sessions, high-level strategy, and wellness practices with a focus on connection, community, and celebrating your success. This is a space where you’ll find the inspiration, tools, and relationships to level up in both business and life.

8. “Can I bring someone with me?” Yes! You’re welcome to purchase as many tickets as you wish bring your SheRO, the person who champions you, supports you, and lifts you up. Whether that’s a partner, friend, or family member, they can experience this transformative event alongside you. (Each attendee must have a purchased ticket)

9. “What if I can’t make both days?” We highly recommend attending both days to get the full experience each day is packed with value, connection, and opportunities. However, if you can only attend one day, you’ll still leave with actionable insights and an incredible experience. However a 1 day ticket price is not available

10. “Is there accommodation available?” Accommodation isn’t included, but the 5-star Lowry Hotel has rooms available. You can book directly with the hotel or find great options nearby on platforms like Booking.com. We recommend booking early to secure the best rates.

11. “What if I can’t make it on the day? Can I get a refund?” This event is non-refundable. However, if you can’t attend, you’re welcome to transfer your ticket to someone else. Just let us know in advance by emailing hello@she-eocollective.com with the new attendee’s details. We strongly encourage you to prioritise this experience it’s an investment in yourself, your business, and your future success. If something comes up, we’ll do everything we can to support you and ensure the SheEO Collective continues to serve you.

If you have any further questions please do not hesitate to reach out to us at hello@she-eocollective.com

An Award-Winning Leader You Can Trust

Jessica Crane, founder of SheEO Collective™️, is a multi-award-winning entrepreneur, coach, and business leader. With over a decade of experience building multi-seven-figure businesses, Jessica’s expertise and results have earned her prestigious accolades, including:

ClickFunnels Two Comma Club Award for generating over £1 million through a single funnel

Myron Golden £100k Day Award

BHBA Innovation of the Year

EVA Training & Coaching Award

Female Entrepreneur of the Year

Her insights have been featured across national and industry-leading press outlets, solidifying her reputation as a trusted authority in wealth creation, business growth, and leadership.

At the SheEO Annual Event, you’ll learn directly from Jessica and experience the proven strategies that have helped hundreds of business owners transform their success.


When you learn from the best, you can achieve your best.

As Seen In.....

This is Your Moment.

The SheEO Annual Event & Awards is more than just two days it’s the beginning of your next chapter. A space where transformation happens, where you find your people, and where you leave empowered to build, lead, and conquer at every level.

Whether you’re stepping into the room with grit, showing up with your SheRO, or embracing the glam to celebrate your success you belong here.

Don’t wait for change.


Make the decision today to invest in yourself, your business, and your future.

We can’t wait to welcome you to the SheEO Collective™️.

Let’s Build, Lead, and Conquer Together.

See you in November.


Jessica Crane and the SheEO Collective™️ Team