Jessica Crane

My proven frameworks have been featured in:

Still Wondering If This Is For You?

This free training is perfect for you if:

  • ​You’re doing decent revenue but aren’t seeing real profit
  • ​You’re working too many hours and can’t seem to step away
  • ​You’ve tried growing on social media but nothing is consistent
  • ​You have a team — or are building one — but can’t get them fully booked
  • ​You know there has to be a smarter way… and you’re ready to find it

Spots Are Limited

We only offer limited access to this free training each month — and once we hit capacity, we close the doors.


👉 Grab your spot now and learn what the top 1% of salon owners are doing differently.

Hey! I am Jessica Crane 

Award Winning International Salon Business Coach

With over 20 years industry experience I have helped hundreds of salon owners across the globe run the business of their dreams living the life they dreamed of when they first opened their salon door


This drive to take salons to the next level is where I have spent the last 10 years creating and designing fail proof processes. To fully optimise salons and increase profit injecting my famous profit equation. 


Transforming you from working long hours in your business to becoming the business owner you strive to be 


I am a results driven coach who’s coaching and support is life changing in every aspect. 


The results our clients have seen have been phenomenal


✔️From 86% net profit months 

✔️Winning £250k & £100k NET profit awards 

✔️Scaling into multiple locations 

✔️Re-investing profits into passive income streams

✔️Purchasing personal & commercial property

✔️Diversifying into educational and e-commerce businesses

✔️Planning future wealth and successful exit strategies

✔️Freedom to choose how they spend their time 

Here's a sneak peek at what salon owners are achieving with my methods


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SheEO Collective In-House Marketing Consultancy

Stop Renting Your Marketing. Build the Marketing Department You Own.

Strategic consultancy for established businesses ready to bring marketing in-house, build the right team, and stop depending on agencies to own one of the most important functions in the company.

We help you build the marketing capability your business should own.

Jessica Crane delivering a keynote speech
Build the Team Build the Strategy Own the Systems
The Problem

You're Paying for Marketing. But Are You Actually Building a Marketing Asset?

You hire an agency, and the model becomes more expensive, more fragmented and more frustrating as the company scales. And all along:

You still have toOutsource the marketing
You still don'tHave any digital footprint
Your marketingIsn't producing the results
You still have toCreate the content
You still have toExplain the brand
You still have toChase the leads
You still have toCheck the work
You still have toFeed the ideas
You still have toManage the relationship
Jessica Crane speaking at a SheEO Collective event
The Goal

Your Marketing Should Increase the Value of the Business. Not Just Generate This Month's Leads.

A strong in-house marketing team does more than run campaigns:

Understands your customerDeep knowledge that never leaves the building
Knows your numbersCommercial reality, not vanity metrics
Protects the brandStandards held in every campaign
Moves quicklySpeed without agency turnaround times
Learns from every campaignEach one makes the next smarter
Follows the journeyFrom first attention to closed sale
Works alongside salesOne strategy, one goal
Builds company knowledgeSystems that stay inside the company
We recruit and train your in-house team
An in-house marketing team means efficient turnaround time periods
Your in-house marketing team is ROI-focused
The Consultancy

Build Your In-House Marketing Strategy.

Instead of an agency retainer, a strategic consultancy to help you assess, design and build the right marketing team, starting with the company you already have:

RevenueMarginsOffersCustomersTeamChannelsSales ProcessAgencies & SuppliersDataGrowth Plans
Jessica Crane leading a round table implementation session

Then we identify what the business actually needs:

Develop From WithinTurning an existing team member into a capable marketing lead.
Recruit & BuildRecruiting an in-house marketing manager and building a team around them.
Restructure & LeadRestructuring the department, replacing agency dependency and creating a clearer CMO-level strategy.

The answer is bespoke, because the business is bespoke.

What We Can Build Together

Five Areas. One Strategy. Tap Each to Explore.

  • Market and customer positioning
  • Brand and messaging
  • Customer acquisition strategy
  • Organic marketing
  • Paid media
  • Content strategy
  • Campaign planning
  • Lead generation
  • Customer retention
  • Partnerships and collaborations
  • PR and visibility
  • Channel strategy
  • Budget allocation
  • Marketing department structure
  • Role design
  • Recruitment priorities
  • Developing existing team members
  • Marketing manager / lead responsibilities
  • External specialist requirements
  • Clear ownership and accountability
  • Team scorecards and KPIs
  • Meeting rhythms and reporting
  • Marketing planning systems
  • Campaign workflows
  • Content production workflows
  • CRM and lead management
  • Automation
  • Reporting dashboards
  • Standard operating procedures
  • Agency / freelancer briefs
  • Approval processes
  • Customer-data capture
  • Tracking and attribution
  • Cost per lead
  • Cost per acquisition
  • Conversion rates
  • Average order / customer value
  • Marketing efficiency
  • Lead-to-sale performance
  • Channel profitability
  • Return on advertising spend
  • Customer retention
  • Pipeline value
  • Revenue contribution by channel
  • Lead response time
  • Follow-up
  • Sales scripts and process
  • Pipeline stages
  • CRM ownership
  • Marketing-to-sales communication
  • Lead quality feedback
  • Conversion tracking

We Build. We Lead. We Conquer.

The work sits inside the SheEO Build • Lead • Conquer framework.

SheEO Collective mastermind workshop session
Build
Build the marketing foundations for the company's next stage.

Strategy. Positioning. Channels. Campaigns. Systems. Data. Lead generation. Sales infrastructure.

What needs to exist before we ask marketing to scale?
Jessica Crane mentoring a SheEO member
Lead
Build the people and leadership behind the strategy.

Roles. Recruitment. Team development. Accountability. KPIs. Decision-making. Management. Standards.

Who owns marketing inside the company, and can they lead it?
SheEO award winner celebrating with Jessica Crane
Conquer
Turn the operating model into strategic opportunities and growth.

New markets. New products. Partnerships. Retail. International expansion. Brand authority. Multiple revenue streams.

What can the company pursue when marketing no longer depends on one founder, one agency, or one channel?
Who This Is For

For Businesses That Focus on Scale.

This may be the right fit if:

You generate meaningful revenue (7 figures or more, annually) and need marketing to become more strategic.
Significant spend goes to agencies, but too much knowledge sits outside the company.
The founder still responsible for most of the marketing ideas and direction.
Internal people could take more ownership with the right structure.
You need to recruit an internal marketing team but not sure where to start.
You have a team but want stronger strategy, accountability or leadership.
Marketing and sales are disconnected.
You generate leads without visibility over what converts and why.
You want to scale without increasing agency retainers every time you grow.
You want capability that stays inside the business and raises enterprise value.
The business relies on word of mouth for sales.
The business has no digital footprint.
The business has no social media presence.
The business is not running any paid ads.
You don't know where your customers are coming from in the next 5, 10, 15 years.

This is not for

A brand-new business looking for someone to post on social media for them.
A business searching for a quick fix rather than a long-term strategy.

It is for established businesses ready to treat marketing as a crucial business operation.

The Difference

We Don't Want You Dependent on Us. That Is the Difference.

The Agency Model

An agency often becomes more valuable when you become more dependent on it. You rent the output, never own the assets.

Knowledge stays externalValue grows with dependencyYou never own the systems

SheEO Collective Consultancy

Designed to make your business stronger internally. We are not trying to become another permanent outsourced department. We are helping you build one you own.

Capability transfers insideThe company owns the engineSuccess means you no longer need us

The aim is to leave the company with:

Better marketing capabilityMore revenueClearer commercial strategyStronger internal ownershipBetter dataRepeatable systemsA more capable teamLess founder dependencyLess supplier dependencyBetter marketing & sales alignmentAn in-house marketing team that keeps improving
Why Jessica

Someone Who Has Actually Built the Strategy.

Jessica Crane hosting on stage

Jessica Crane is the Founder of SheEO Collective®, a multi-seven-figure entrepreneur, international speaker, author and property investor. She has spent more than a decade helping business owners improve marketing, sales, profitability, systems and team performance.

Her experience crosses service businesses, education, digital and physical products, paid and organic acquisition, events, retail and partnerships. She has built internal teams, managed external specialists and understands the reality behind the marketing dashboard.

"The better question is never simply, how do we get more leads? It is, what marketing strategy does this company need, and how do we build the people, systems, and numbers behind it?"
Two Ways to Work Together

Consultancy or Partnership.

The Consultancy

"We help you build it."

Best suited to an established business that wants Jessica's strategic expertise to help design, build or strengthen its in-house marketing strategy while ownership and day-to-day leadership remain with the company.

The CMO / Equity Partnership

"I help you build it, lead it and have a stake in what we create."

Reserved for a very small number of businesses where Jessica takes a deeper strategic role and there is sufficient opportunity to justify long-term alignment through equity.

Both begin with a conversation.

Book a Consultation

Build the Marketing Strategy Your Next Level Requires.

Complete the form for the team review. Once the team has reviewed your application, we will be in touch to book your Consultation Call and present your marketing plan.

We Build. We Lead. We Conquer.

As Seen In...

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